About Vanessa Daher

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Education

Experience

  • 2016 - Present
    Bë.root

    Founder

    – Conceptualization, branding, packaging design, online presence, sales, production and business planning and product development.
    – Planning and facilitating workshops and culinary experiences with brands.
    – Maintaining PR and exposure within the local and regional wellness, health and food sector.
    – Community management.
    – Website design and implementation on Wix, uCraft, and other platforms.

  • 2020 - 2021
    Interesting Times

    Director of People and Culture

    – Set up the department of people and culture.
    – Develop brand strategy to ensure a positive image and the attraction of talent through its external communication, including social media.
    – Lead the development of people strategy and initiate internal communications, including newsletter, knowledge sharing, and virtual workshops.
    – Facilitate the creation of an effective employee brand and people strategy.

  • 2019 - 2019
    PragmaDoms

    Innovation Strategy Director

    – Managing graphic designers and digital marketing executive to ensure alignment with brand strategy.
    – Assisting in business development brainstorming and the development of new programs and services, including a new innovation consultancy service.
    – Assisting the managing director in brainstorming new business opportunities and models for the company; including, analyzing trends, competitors, and market.
    – Facilitating and running Design Thinking, Ideation and Innovation workshops in Lebanon and the GCC.
    – Recommending and implementing measures to foster a culture of innovation, engagement, and intra-preneurship.

  • 2018 - 2019
    PragmaDoms

    Account Manager

    – Designing content, copywriting and community management for three social media accounts.
    – Creating strategies for social media, including research, persona development, tone of voice, brand archetype, trends, content pillars and posting strategies.
    – Managing the re-branding process, bridging the gap between strategy and design.
    – Facilitating brainstorming and creative strategic thinking through the development and delivery of Design Thinking and creativity workshops in-house.

  • 2016 - 2018
    Freelance

    Social Media Strategist

    – Creating strategies for social media, including research, persona development, tone of voice, brand archetype, trends, content pillars and posting strategies.
    – Writing blog posts.
    – Designing content, copywriting and community.
    – Exploring the potential value of different social media platforms according to the brand.
    – Collaborating with influencers and finding marketing and PR opportunities.

  • 2019 - Present
    Freelance

    Brand and Communications Strategist

    – Creating strategies for social media, including research, persona development, tone of voice, brand archetype, trends, content pillars and posting strategies.
    – Writing blog posts.
    – Designing content, copywriting and community.
    – Exploring the potential value of different social media platforms according to the brand.
    – Collaborating with influencers and finding marketing and PR opportunities.

Languages

Arabic
Proficient
English
Proficient
French
Intermediate

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