Masters in Design Innovation

Bachelor of Architecture

Founder

– Conceptualization, branding, packaging design, online presence, sales, production and business planning and product development.
– Planning and facilitating workshops and culinary experiences with brands.
– Maintaining PR and exposure within the local and regional wellness, health and food sector.
– Community management.
– Website design and implementation on Wix, uCraft, and other platforms.

Director of People and Culture

– Set up the department of people and culture.
– Develop brand strategy to ensure a positive image and the attraction of talent through its external communication, including social media.
– Lead the development of people strategy and initiate internal communications, including newsletter, knowledge sharing, and virtual workshops.
– Facilitate the creation of an effective employee brand and people strategy.

Innovation Strategy Director

– Managing graphic designers and digital marketing executive to ensure alignment with brand strategy.
– Assisting in business development brainstorming and the development of new programs and services, including a new innovation consultancy service.
– Assisting the managing director in brainstorming new business opportunities and models for the company; including, analyzing trends, competitors, and market.
– Facilitating and running Design Thinking, Ideation and Innovation workshops in Lebanon and the GCC.
– Recommending and implementing measures to foster a culture of innovation, engagement, and intra-preneurship.

Account Manager

– Designing content, copywriting and community management for three social media accounts.
– Creating strategies for social media, including research, persona development, tone of voice, brand archetype, trends, content pillars and posting strategies.
– Managing the re-branding process, bridging the gap between strategy and design.
– Facilitating brainstorming and creative strategic thinking through the development and delivery of Design Thinking and creativity workshops in-house.

Social Media Strategist

– Creating strategies for social media, including research, persona development, tone of voice, brand archetype, trends, content pillars and posting strategies.
– Writing blog posts.
– Designing content, copywriting and community.
– Exploring the potential value of different social media platforms according to the brand.
– Collaborating with influencers and finding marketing and PR opportunities.

Brand and Communications Strategist

– Creating strategies for social media, including research, persona development, tone of voice, brand archetype, trends, content pillars and posting strategies.
– Writing blog posts.
– Designing content, copywriting and community.
– Exploring the potential value of different social media platforms according to the brand.
– Collaborating with influencers and finding marketing and PR opportunities.