About Vanessa Daher

Education

Experience

  • 2016 - Present
    Bë.root

    Founder

    - Conceptualization, branding, packaging design, online presence, sales, production and business planning and product development. - Planning and facilitating workshops and culinary experiences with brands. - Maintaining PR and exposure within the local and regional wellness, health and food sector. - Community management. - Website design and implementation on Wix, uCraft, and other platforms.

  • 2020 - 2021
    Interesting Times

    Director of People and Culture

    - Set up the department of people and culture. - Develop brand strategy to ensure a positive image and the attraction of talent through its external communication, including social media. - Lead the development of people strategy and initiate internal communications, including newsletter, knowledge sharing, and virtual workshops. - Facilitate the creation of an effective employee brand and people strategy.

  • 2019 - 2019
    PragmaDoms

    Innovation Strategy Director

    - Managing graphic designers and digital marketing executive to ensure alignment with brand strategy. - Assisting in business development brainstorming and the development of new programs and services, including a new innovation consultancy service. - Assisting the managing director in brainstorming new business opportunities and models for the company; including, analyzing trends, competitors, and market. - Facilitating and running Design Thinking, Ideation and Innovation workshops in Lebanon and the GCC. - Recommending and implementing measures to foster a culture of innovation, engagement, and intra-preneurship.

  • 2018 - 2019
    PragmaDoms

    Account Manager

    - Designing content, copywriting and community management for three social media accounts. - Creating strategies for social media, including research, persona development, tone of voice, brand archetype, trends, content pillars and posting strategies. - Managing the re-branding process, bridging the gap between strategy and design. - Facilitating brainstorming and creative strategic thinking through the development and delivery of Design Thinking and creativity workshops in-house.

  • 2016 - 2018
    Freelance

    Social Media Strategist

    - Creating strategies for social media, including research, persona development, tone of voice, brand archetype, trends, content pillars and posting strategies. - Writing blog posts. - Designing content, copywriting and community. - Exploring the potential value of different social media platforms according to the brand. - Collaborating with influencers and finding marketing and PR opportunities.

  • 2019 - Present
    Freelance

    Brand and Communications Strategist

    - Creating strategies for social media, including research, persona development, tone of voice, brand archetype, trends, content pillars and posting strategies. - Writing blog posts. - Designing content, copywriting and community. - Exploring the potential value of different social media platforms according to the brand. - Collaborating with influencers and finding marketing and PR opportunities.

Languages

Arabic
Proficient
English
Proficient
French
Intermediate