- Sectors FMCG
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Obegi Consumer Products Holding is affiliated to Obegi Group and is a leading regional distributor of Fast Moving Consumer Goods.
Headquartered in Lebanon, the group deals with worldwide leading brands in food, confectionary, personal care and hygiene, toiletries and cosmetics, laundry and home care, portable power solutions and consumer solutions products.
Since 1959, OCPH has started to become a key player in marketing, sales and distribution of fastmoving consumer goods in the Middle East and Africa region by capitalizing on years of successful bonding with its partners and its professional team;
In 1974, OCPH entered its first Joint Venture with Henkel KGaA with the establishment of Henkel Lebanon followed by Henkel Syria in 2002 and Henkel Iraq.
In 1979, OCPH’s continuous dynamic drive led to the launch of its global brand Al Wadi Al Akhdar.
In 1992, Al Wadi Al Akhdar becomes market leader in Lebanese specialty foods to date. Leading as well in several other categories.
In 1989, OCPH’s own brand Bihar kashkaval cheese becomes #1 brand in Lebanon to date.
In 1998, OCPH span off its logistics activities and created Logistica, today a third party provider of full logistics services.
Today, OCPH handles a large portfolio & owns a number of well-established companies in Food, Laundry & home Care and Supply chain.