Founded in 1967, SARA Group is the Middle East’s leading distributor of luxury bathroom products, high-quality tiles, superior hospitality equipment, beautifully designed tableware, gift items, and home accessories.

At SARA Group, we strive to create exceptional spaces by providing unique lifestyle products and solutions that enable our clients to fulfill their functional, design, and quality aspirations.

Whether planning a dream home, or fitting out a five-star hotel, we strive to offer an innovative product range, combined with passionate service, expert opinions, and fresh perspectives, in order to deliver customized solutions through a collaborative approach and with unmatched professionalism.

Throughout our 50+ years of success we are proud to have partnered with the most important developments in our region, and to have continuously set the standards of our industry. Yet we do not rest on our track record, we continue to innovate and set the pace while looking at the next 50+ years.